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Provana Group

Provana Group is a holding company which offers specialized consultancy within the agricultural field with high competencies related to the use of tyres.

«The science of today is the technology of tomorrow»

Edward Teller

Today, tires are a key factor in the efficiency of agricultural machinery, but only if properly monitored and managed can they guarantee maximum economic returns for the company. When used in the ideal conditions for each specific application, agricultural ti…
Nokian Tyres’ strategy is anything but a gamble. With the evolution of the Intuitu system, the Finnish manufacturer has made a decisive step forward in the agricultural segment, offering added value that goes far beyond the product itself: real-time load meas…
On the Pneusnews.it website, it is possible to view the digital magazine “Best of Agro” (January 2026 edition). In this magazine, you can discover different articles about our business. The website can be reached at this link (Italian version only) https…
October 2025 was a busy month for Ascenso in Italy, with participation in trade fairs, invitations to distributors in India, and two days of testing and training at Provana Group in Izano, in the province of Cremona, attended by the Carlini Gomme sales force…
Agostino Provana has been a leading name in the agricultural sector for over 40 years, offering comprehensive solutions for fleets and contractors, as well as technical consulting to help tractor and tire manufacturers optimize the performance of their produc…
Alliance, a Yokohama-ATG brand celebrating its 70th anniversary this year, organised a Field Day demonstration on October 7, 2025, at the Provana Innovation Center in Izano, in the province of Cremona. The event brought together farmers, tyre dealers, and ind…
The Provana Group has been offering a new service for contractors since the beginning of 2024. This service offers agricultural tyres with a hourly cost, along with a calculation of both the fuel consumption and cost linked to it. This gives the opportunity t…
The offer of services linked to the product is one of the most interesting trends within the tyre industry, especially when considering tyres for professional use: the cost per kilometer concept is already a standard within the road haulage industry. The…
Within the agricultural field the “Mechanical Lead” is the ratio between the theoretical distance covered by the front tyres and the one covered by the rear ones for each tyre revolution. In terms of percentage it is an important parameter in order to optimis…
Independent tests organised by the Provana Group Innovation company have shown the link between the tyre pressures of an agricultural machinery and its operational efficiency in terms of running costs The operational capabilities of every agricultural work…

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